Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

by Joe Sullivan

on March 1, 2021

Chris Luecke, creator of Manufacturing Happy Hour, talks about how manufacturers can charge forward with a new marketing playbook in the absence of trade shows.

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article

The power of customer interviews (and how to conduct them)

by Joe Sullivan

on February 22, 2021

Too often we make assumptions about what our customers & prospects care about: Their problems & goals. The questions they need answered. Let's do this instead.

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podcast

PODCAST: The Organizational Impact of EOS (Entrepreneurial Operating System) w/ Luke and Joel Wittenbraker

by Joe Sullivan

on February 19, 2021

Joel and Luke Wittenbraker of Mactech break down the six components of EOS – a system for running your business, based on the book Traction by Gino Wickman.

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podcast

PODCAST: Human Input in a Data-Driven World w/ Martin Cloak‪e‬

by Joe Sullivan

on February 15, 2021

Martin Cloake, CEO of Raven.ai, talks about finding the right balance between data interpretation and human insight in your manufacturing operations.

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podcast

PODCAST: Breaking the Stigma on Podcasting w/ James Carbar‪y‬

by Joe Sullivan

on February 8, 2021

James Carbary, author of Content Based Networking, talks about using the podcasting medium to reverse engineer relationships with the people you want to reach.

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article

Actually, podcasting IS for manufacturers

by Joe Sullivan

on February 4, 2021

Here are six reasons why this exploding medium is perfect for manufacturing organizations (and a podcast episode about, well, podcasting to back it up)

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podcast

PODCAST: How to Solve the Manufacturing Recruitment Puzzle w/ Patrick O’Rahilly

by Joe Sullivan

on February 1, 2021

Patrick O'Rahilly, Founder of FactoryFix, talks about recruiting and hiring mistakes manufacturers make today and the future of hiring in the industrial sector.

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podcast

PODCAST: Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohl‪e

by Joe Sullivan

on January 25, 2021

Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76, discuss how every touch point is an opportunity to create customer loyalty.

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podcast

PODCAST: Fill Your Sales Funnel in 2021 w/ Joe Sulliva‪n

by Joe Sullivan

on January 18, 2021

Our own Joe Sullivan walks through a three-step plan for filling your sales funnel in 2021 – another year where trade shows and travel remain largely sidelined.

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podcast

PODCAST: Industry 4.0 is now Industry 4.5 w/ Justin Goldston

by Joe Sullivan

on January 11, 2021

Justin Goldston, PhD, Professor of Project and Supply Chain Management at Penn State University, talks about the emergence of AI in manufacturing.

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