Industrial Marketing Strategy Learning Center

Results for: ""

podcast

PODCAST: Why Voice of Customer is Essential in Marketing w/ Dave Loomis

by Joe Sullivan

on January 4, 2021

Dave Loomis, President of Loomis Marketing, teaches how to unearth meaningful customer insights (Voice of Customer) through a specific and intentional process.

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podcast

PODCAST: Mitigating Risk Through Smart Procurement w/ Aaron Brimer

by Joe Sullivan

on December 28, 2020

Aaron Brimer of The Manufacturing Procurement Guy podcast, talks about second sourcing, inventory management, negotiation and what matters on the buyer's end.

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article

The power of video for manufacturing brands

by Sultana Mangal

on December 21, 2020

Video can do a better job at conveying your brand’s story than written content can in some instances.

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article

The 3-step manufacturing marketing framework for 2022

by Joe Sullivan

on December 20, 2020

Here's an actionable and easy-to-digest plan manufacturers can use to build pipeline through marketing in 2022.

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podcast

PODCAST: Expanding Into International Markets w/ Ashley Madray

by Joe Sullivan

on December 17, 2020

Ashley Madray, Owner of Gas Innovations, tells the story of taking his business international, and highlights key challenges he overcame along the way.

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podcast

PODCAST: Creating an Award-Winning Culture w/ Jon Franko

by Joe Sullivan

on December 14, 2020

Gorilla 76 cofounder Jon Franko talks about how culture can't be manufactured, and the role of a leader in creating an environment where people can thrive.

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article

The economics of your trade show are broken. Here’s the fix.

by Matthew Sciannella

on December 10, 2020

Does your industry trade show still deserve lynchpin budget status for your marketing? Based on the more scalable options out there, absolutely not. Here's why.

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podcast

PODCAST: Thrilled to Be Asked: How to Build Leaders on the Frontline w/ Gayle Noakes

by Joe Sullivan

on December 7, 2020

Gayle Noakes, a 20+ year manufacturing veteran, talks about how to help operators develop into supervisors, and creating a workplace where people can thrive.

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podcast

PODCAST: The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar

by Joe Sullivan

on November 30, 2020

Kevin Haar, COO of Super Bright LEDs, talks about the growing shift into e-commerce for manufacturers (even those with complex, big-ticket products).

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podcast

PODCAST: Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matthew Sciannella

by Joe Sullivan

on November 19, 2020

G76 Senior Strategist Matthew Sciannella talks about building "know, like, trust" with the right people from the right companies via smart content distribution.

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Industrial marketing learning center

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