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The 3-step manufacturing marketing framework for 2022
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Here's an actionable and easy-to-digest plan manufacturers can use to build pipeline through marketing in 2022.
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podcast
PODCAST: Expanding Into International Markets w/ Ashley Madray
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Ashley Madray, Owner of Gas Innovations, tells the story of taking his business international, and highlights key challenges he overcame along the way.
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podcast
PODCAST: Creating an Award-Winning Culture w/ Jon Franko
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Gorilla 76 cofounder Jon Franko talks about how culture can't be manufactured, and the role of a leader in creating an environment where people can thrive.
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article
The economics of your trade show are broken. Here’s the fix.
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Does your industry trade show still deserve lynchpin budget status for your marketing? Based on the more scalable options out there, absolutely not. Here's why.
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podcast
PODCAST: Thrilled to Be Asked: How to Build Leaders on the Frontline w/ Gayle Noakes
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Gayle Noakes, a 20+ year manufacturing veteran, talks about how to help operators develop into supervisors, and creating a workplace where people can thrive.
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podcast
PODCAST: The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar
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Kevin Haar, COO of Super Bright LEDs, talks about the growing shift into e-commerce for manufacturers (even those with complex, big-ticket products).
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podcast
PODCAST: Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matthew Sciannella
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G76 Senior Strategist Matthew Sciannella talks about building "know, like, trust" with the right people from the right companies via smart content distribution.
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article
Just. Friggin’. Start.
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Big ideas don't become real until you act. Here are two examples of Marketers saying, "Let's do this." And then... doing it.
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podcast
PODCAST: Servant Leadership in the Manufacturing Sector w/ Dan Erschen
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Dan Erschen, Owner of Wisconsin Metal Parts, talks about how to shift from a "my-way-or-the-highway" leadership culture to one where the people come first.
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PODCAST: A Conversation with the Manufacturing Millennial w/ Jake Hall
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Jake Hall, AKA The Manufacturing Millennial, talks about building a personal brand, how to leverage LinkedIn and how to utilize video to humanize yourself.
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