Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Introducing The Manufacturing Executive Show

by Joe Sullivan

on June 25, 2020

On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.

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How to run a content strategy workshop

by Joe Sullivan

on June 22, 2020

In this video-based post, you'll learn our exact process for generating content ideas with manufacturing organizations. And I'll leave you with a tool to help.

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How keyword research can elevate your website content

by Lara Beers

on June 15, 2020

You need content on your website that answers the questions your prospective customers have. Read this to learn how to figure out what they are asking.

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How to write an effective prospecting email

by Joe Sullivan

on June 8, 2020

Most outbound emails are self-centered sales pitches that just get deleted. Here's how to craft an email that will get opened, create value and generate replies.

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How to optimize for branded search and own your online reputation

by Josh Coursey

on June 1, 2020

Managing your online reputation is an ongoing process but taking the time to tackle some of these items is an excellent place to start.

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PODCAST: Free gets no respect – How to stop giving away your expertise

by Joe Sullivan

on May 29, 2020

As a guest on the Make It Right podcast, our Co-Founder Joe Sullivan shares an alternative to the common trap of giving away free engineering to win the sale.

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Summer reading: 12 lessons from 12 books for 12 weeks

by Joe Sullivan

on May 25, 2020

Spanning topics from positioning to prospecting, content marketing and building customer relationships, here are 12 books to consider for the summer ahead.

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PODCAST: How industrial buyers have changed and what to do about it

by Joe Sullivan

on May 22, 2020

As a guest on The Industrial Marketer podcast, our Co-Founder Joe Sullivan talks about how mfgs can adapt in this increasingly digital buying environment.

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Why client-agency relationships fail when they fail

by Sultana Mangal

on May 18, 2020

Client-agency relationships can fail even after you’ve gone through an extensive vetting process. We've identified some of the key reasons why that happens.

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PODCAST: What makes you the expert? Harnessing targeted content

by Joe Sullivan

on May 15, 2020

As a guest on the B2B Executive Revenue Experience podcast, our Co-Founder Joe Sullivan talks with host Chad Sanderson about guiding prospects with expert content.

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