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Basic training for B2B marketers
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Become a well-rounded B2B marketer by checking off all resources on this list.
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PODCAST: How content marketing and outbound sales fit together
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As a guest on the B2B Sales and Marketing Leadership podcast, our Co-Founder Joe Sullivan talks with host Brian Burns about using content in your sales process.
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How to stop giving away engineering and consulting for free (part 2)
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In this article, we'll help you design your “Spectrum of Value Creation” – a progression of future customer engagements that build from low to high commitment.
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How to stop giving away engineering and consulting for free (part 1)
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Manufacturers who sell complex, engineering-driven solutions often give away boatloads of think time – just to win the job. But does it HAVE to be this way?
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How to get published where it matters most
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Learn about all things pitching, from building a list to sending the perfect follow-up. Then get published where it really matters.
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How to generate demand through Facebook and LinkedIn Ads
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Learn how to use paid ads on Facebook and LinkedIn to generate and close high-quality leads.
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My business card says I’m a “writer,” but here’s what I actually do
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My business card says I’m a “writer” here at Gorilla. But my job isn’t just writing — it’s doing whatever it takes to completely answer your prospects’ questions.
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PODCAST: Balancing Fast Marketing Results With Sustainable Success
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As a guest on the Sales POP! podcast, our Co-Founder Joe Sullivan talks about how to hit short-term marketing goals without sacrificing long-term success.
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While the world’s upside down: 7 things Sales and Marketing can do
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We're hearing a lot these days about what we CAN'T do. But as we wait for things to turn, opportunities are also staring us in the face. Here are seven for you.
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PODCAST: Producing a Substantial Volume of Expert Content – Quickly
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As a guest on the B2B Growth podcast, our Co-Founder Joe Sullivan and host Logan Lyles discuss methodology for creating a high volume of expert content quickly.
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