Industrial Marketing Strategy Learning Center

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Why the Brains of Your Engineers Are Your Best Marketing Tools (on Industrial Sage)

by Joe Sullivan

on March 12, 2020

In this guest article for Industrial Sage, we'll explain the power of harnessing the knowledge stored in the brains of your company's technical experts.

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But I’m worried our competitors will see it

by Joe Sullivan

on March 9, 2020

The risk isn’t in publishing. It’s in NOT publishing. In this article, we'll show you why.

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The sometimes inverse correlation between traffic and good leads

by Joe Sullivan

on March 2, 2020

Generating the RIGHT inbound leads requires focus. And sometimes a tight focus means less total traffic. In this article, I'll show you why that's perfectly ok.

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Give

by Joe Sullivan

on February 24, 2020

A short story about a four-letter word that can transform the way you do business.

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Customer interviews: The case for talking to the people who matter most

by Julian Schaaf

on February 18, 2020

If you're in marketing, you need to know your audience. Customer interviews are a great way to get started.

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Content marketing STILL speaks to technical buyers

by Toby Wall

on February 11, 2020

New Content Marketing Institute data confirms the growing popularity of content marketing among manufacturers. Here’s how they can plot their next moves.

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Video-based prospecting: An easy, but comprehensive guide

by Joe Sullivan

on February 4, 2020

95% of prospecting emails are filled with self-serving, buzzwordy business jargon. Here's how to do the opposite with personalized videos that create value.

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The case for maintaining marketing spend when business slows down

by Toby Wall

on January 28, 2020

Read the compelling argument for why manufacturers should buck the trend and maintain or even increase marketing spend when business slows down.

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4 ways to build your ultimate list for cold outbound email

by Aren Buresh

on January 21, 2020

Learn about 4 different approaches to list building, what tools to use and what costs to expect. Then decide which method is best for your outbound strategy.

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“I need what’s in your brain” – Why we insist on interviewing subject matter experts

by Toby Wall

on January 14, 2020

This primer explains why technical expertise is integral to successful content creation and shares tips to help experts prep for in-depth interviews.

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