Industrial Marketing Strategy Learning Center

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Why your marketing team needs a direct line to your C-suite

by Sultana Mangal

on March 23, 2020

We know how valuable the time of C-suite executives is, but our experience has taught us why looping them into marketing conversations is important.

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Marketing By Teaching Instead of Preaching (on Industry Today)

by Joe Sullivan

on March 19, 2020

In this guest article for Industry Today, we'll show you how to put your prospects (instead of yourself) at the center of your marketing strategy.

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So you acquired a company. Now, what do you do with their website?

by Danielle Tobar

on March 16, 2020

Congrats! You acquired a company. But one important item may not have even crossed your mind: Getting the most out of their website and digital assets.

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Why the Brains of Your Engineers Are Your Best Marketing Tools (on Industrial Sage)

by Joe Sullivan

on March 12, 2020

In this guest article for Industrial Sage, we'll explain the power of harnessing the knowledge stored in the brains of your company's technical experts.

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But I’m worried our competitors will see it

by Joe Sullivan

on March 9, 2020

The risk isn’t in publishing. It’s in NOT publishing. In this article, we'll show you why.

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The sometimes inverse correlation between traffic and good leads

by Joe Sullivan

on March 2, 2020

Generating the RIGHT inbound leads requires focus. And sometimes a tight focus means less total traffic. In this article, I'll show you why that's perfectly ok.

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Give

by Joe Sullivan

on February 24, 2020

A short story about a four-letter word that can transform the way you do business.

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Customer interviews: The case for talking to the people who matter most

by Julian Schaaf

on February 18, 2020

If you're in marketing, you need to know your audience. Customer interviews are a great way to get started.

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Content marketing STILL speaks to technical buyers

by Toby Wall

on February 11, 2020

New Content Marketing Institute data confirms the growing popularity of content marketing among manufacturers. Here’s how they can plot their next moves.

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Video-based prospecting: An easy, but comprehensive guide

by Joe Sullivan

on February 4, 2020

95% of prospecting emails are filled with self-serving, buzzwordy business jargon. Here's how to do the opposite with personalized videos that create value.

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