Industrial Marketing Strategy Learning Center

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PODCAST: How content marketing and outbound sales fit together

by Joe Sullivan

on May 8, 2020

As a guest on the B2B Sales and Marketing Leadership podcast, our Co-Founder Joe Sullivan talks with host Brian Burns about using content in your sales process.

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How to stop giving away engineering and consulting for free (part 2)

by Joe Sullivan

on May 4, 2020

In this article, we'll help you design your “Spectrum of Value Creation” – a progression of future customer engagements that build from low to high commitment.

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How to stop giving away engineering and consulting for free (part 1)

by Joe Sullivan

on April 27, 2020

Manufacturers who sell complex, engineering-driven solutions often give away boatloads of think time – just to win the job. But does it HAVE to be this way?

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How to get published where it matters most

by Aren Manship

on April 17, 2020

Learn about all things pitching, from building a list to sending the perfect follow-up. Then get published where it really matters.

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How to generate demand through Facebook and LinkedIn Ads

by Julian Schaaf

on April 13, 2020

Learn how to use paid ads on Facebook and LinkedIn to generate and close high-quality leads.

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My business card says I’m a “writer,” but here’s what I actually do

by Grace Wright

on April 6, 2020

My business card says I’m a “writer” here at Gorilla. But my job isn’t just writing — it’s doing whatever it takes to completely answer your prospects’ questions.

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PODCAST: Balancing Fast Marketing Results With Sustainable Success

by Joe Sullivan

on April 2, 2020

As a guest on the Sales POP! podcast, our Co-Founder Joe Sullivan talks about how to hit short-term marketing goals without sacrificing long-term success.

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While the world’s upside down: 7 things Sales and Marketing can do

by Joe Sullivan

on March 30, 2020

We're hearing a lot these days about what we CAN'T do. But as we wait for things to turn, opportunities are also staring us in the face. Here are seven for you.

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PODCAST: Producing a Substantial Volume of Expert Content – Quickly

by Joe Sullivan

on March 26, 2020

As a guest on the B2B Growth podcast, our Co-Founder Joe Sullivan and host Logan Lyles discuss methodology for creating a high volume of expert content quickly.

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Why your marketing team needs a direct line to your C-suite

by Sultana Mangal

on March 23, 2020

We know how valuable the time of C-suite executives is, but our experience has taught us why looping them into marketing conversations is important.

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Industrial marketing learning center

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