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Image 1 of 9 St. Louis Prestress presented us with our favorite challenge: “Here’s our brand. Make it stronger.”
Image 2 of 9 First things first, a new brand identity was in order – something clean, something fresh and something representative of what exactly they did.
Image 3 of 9 We didn’t want to completely depart from where they had been visually, as equity had been built. Our aim was a smart evolution as well as a memorable mark that would help viewers “get it.”
Image 4 of 9 Along with the strong logo we provided, we provided supplemental logos that could be used as accompaniment in their many different applications. Think of the main logo as the parent and these logos as the kids. Their purpose was to highlight the company’s three core product offerings.
Image 5 of 9 Along with a visual identity, a strong voice had to be developed for the brand. We presented a variety of tagline options but ended up with a line that really highlighted the very essence of their business: quality and service. The “build upon” came from the idea that customers are literally building upon their products.
Image 6 of 9 Next, we wanted to clean up the website a bit in order to reflect the evolved brand. Our goal was an informational and intuitive site. We paid particular attention to the back-end of the site in order to fully capitalize on organic search possibilities.
Image 7 of 9 We set up and monitored a Google AdWords campaign that drove a significant amount of new traffic to the site. It was an effective tool in learning what people are searching for and what directions they’re coming from.
Image 8 of 9 And finally, an ad campaign that played up the benefits of building with this trusted and time-tested company. We wanted to ensure that the work was ownable and smart. And we wanted to make sure that the campaign outdid everyone in the St. Louis Prestress competitive set.
Image 9 of 9 Ultimately, a job we’re proud to put our name on. It challenged us with learning a business that was completely foreign to us. We did our homework and delivered an effective and elevated brand.