Industrial Marketing Strategy Learning Center

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podcast

PODCAST: How to Sell Your Industrial Business w/ Nick Jackson

by Joe Sullivan

on October 5, 2020

Nick Jackson, Principal of private equity firm The Mendota Group, breaks down options for selling a manufacturing business (and how to prepare well in advance).

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podcast

PODCAST: 3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan

by Joe Sullivan

on September 28, 2020

In this episode, our Thinker & Founder Joe Sullivan introduces three ways to pivot on the marketing front while access to in-person events remains limited.

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podcast

PODCAST: Doing the Dirty Work: How to Find Qualified, Consistent Labor w/ Gary Konarska

by Joe Sullivan

on September 21, 2020

Gary Konarska, Executive Director & CEO at American Welding Society, talks about the skilled labor gap and how manufacturers can attract & retain great workers.

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article

Buyer personas for manufacturers: Are they just fluff?

by Joe Sullivan

on September 18, 2020

I’ve long been an advocate for persona documentation. But lately, I've heard more and more marketers saying "Don't waste your time". I disagree. And here's why.

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podcast

PODCAST: I Need What’s In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall

by Joe Sullivan

on September 14, 2020

Toby Wall, Thinker & Senior Writer at Gorilla 76, explains why the knowledge of your company's experts is essential for great content (and how to extract it).

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article

6 tips to prevent Google Ads disasters

by Julian Schaaf

on September 7, 2020

Here are six lessons we learned from bombing on Google Ads in the industrial space. They will help you turn your campaigns into a profitable revenue generator.

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podcast

PODCAST: Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli

by Joe Sullivan

on August 31, 2020

Brian Signorelli, Senior Director of Sales at Hubspot, talks about the rise of inbound marketing over the past decade, why it happened and how to do it right.

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podcast

PODCAST: Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajre

by Joe Sullivan

on August 27, 2020

Sangram Vajre, Co-founder Terminus and author of ABM is B2B, breaks down Account-Based Marketing and how it can be applied for manufacturers.

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podcast

PODCAST: Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman

by Joe Sullivan

on August 24, 2020

Ian Altman, co-author of Same Side Selling, talks about how B2B sales should be more like fitting puzzle pieces together than a battle between buyer and seller.

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article

“Be painfully specific” and 4 other tidbits of writing advice for manufacturers

by Grace Wright

on August 17, 2020

Writing mediocre copy hard enough — but writing copy that actually resonates with your audience requires some serious sleeves-rolled-up work. These tips should help.

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Industrial Marketing Learning Center

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