Industrial Marketing Strategy Learning Center

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podcast

PODCAST: The 7 Core Elements of an Industrial Marketing Strategy With Joe Sullivan

by Joe Sullivan

on August 14, 2020

Our own Joe Sullivan delivers a solocast about the seven things that need to be present, optimized and working in sync in a manufacturer's marketing strategy.

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podcast

PODCAST: The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn’t Replace Human Labor w/ Tracy Hansen

by Joe Sullivan

on August 10, 2020

Tracy Hansen, President of North America and Global CMO for ProGlove dives into the role of technology alongside (rather than in place of) human labor.

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podcast

PODCAST: How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy

by Joe Sullivan

on August 3, 2020

Rob Tracy, author of How to Fix a Factory, talks about the 10 core operational systems that will drive success in a manufacturing facility.

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article

You do not like anything (or how to give constructive design feedback)

by Randall Zaitz

on July 31, 2020

Learn how to talk about design in a meaningful way when giving feedback to a designer.

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podcast

PODCAST: How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales

by Joe Sullivan

on July 27, 2020

Danny Gonzales, CEO of Industrial Sage and Optimum Productions, talks about the shift toward video in manufacturing content consumption (and what you can do).

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article

Why and when you should write emotional content

by Toby Wall

on July 20, 2020

Everything we read makes us think. Some of what we read makes us feel. Read why and when your marketing team should create emotional content—and how to make it hit its mark.

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podcast

PODCAST: Stop Giving Away Engineering and Consulting Services for Free With Joe Sullivan

by Joe Sullivan

on July 17, 2020

Our own Joe Sullivan delivers a solocast about how to get paid for the consulting or engineering work you're used to giving away for free – just to win the job.

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article

How to hire a marketing director for your manufacturing company

by Jon Franko

on July 13, 2020

In this article, we detail some things that will give you the best possible chance for success as you look to hire a marketing lead.

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podcast

PODCAST: The Power of the CAD Model With Adam Beck

by Joe Sullivan

on July 8, 2020

Adam Beck, Director of Marketing at CADENAS PARTsolutions, talks about CAD models as lead generation tools.

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podcast

PODCAST: Create Sustainable Growth By Knowing Your Market With MJ Peters

by Joe Sullivan

on July 6, 2020

MJ Peters, VP Marketing at Firetrace International, talks about creating sustainable growth for your manufacturing company.

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Industrial Marketing Learning Center

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