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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

PODCAST: Introducing The Manufacturing Executive Show

Joe Sullivan by Joe Sullivan on June 25, 2020

On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.
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Sign up for our industrial marketing newsletter

Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

How to Run a Content Strategy Workshop

Joe Sullivan by Joe Sullivan on June 22, 2020

In this video-based post, you'll learn our exact process for generating content ideas with manufacturing organizations. And I'll leave you with a tool to help.
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Article

How keyword research can elevate your website content

Lara Beers by Lara Beers on June 15, 2020

You need content on your website that answers the questions your prospective customers have. Read this to learn how to figure out what they are asking.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

How to write an effective prospecting email

Joe Sullivan by Joe Sullivan on June 8, 2020

Most outbound emails are self-centered sales pitches that just get deleted. Here's how to craft an email that will get opened, create value and generate replies.
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Article

How to optimize for branded search and own your online reputation

Josh Coursey by Josh Coursey on June 1, 2020

Managing your online reputation is an ongoing process but taking the time to tackle some of these items is an excellent place to start.
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Article

PODCAST: Free Gets No Respect – How to Stop Giving Away Your Expertise

Joe Sullivan by Joe Sullivan on May 29, 2020

As a guest on the Make It Right podcast, our Co-Founder Joe Sullivan shares an alternative to the common trap of giving away free engineering to win the sale.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

Summer reading: 12 lessons from 12 books for 12 weeks

Joe Sullivan by Joe Sullivan on May 25, 2020

Spanning topics from positioning to prospecting, content marketing and building customer relationships, here are 12 books to consider for the summer ahead.
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Article

PODCAST: How Industrial Buyers Have Changed and What to Do About It

Joe Sullivan by Joe Sullivan on May 22, 2020

As a guest on The Industrial Marketer podcast, our Co-Founder Joe Sullivan talks about how mfgs can adapt in this increasingly digital buying environment.
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Article

Why client-agency relationships fail when they fail

Sultana Mangal by Sultana Mangal on May 18, 2020

Client-agency relationships can fail even after you’ve gone through an extensive vetting process. We've identified some of the key reasons why that happens.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

PODCAST: What Makes You the Expert? Harnessing Targeted Content

Joe Sullivan by Joe Sullivan on May 15, 2020

As a guest on the B2B Executive Revenue Experience podcast, our Co-Founder Joe Sullivan talks with host Chad Sanderson about guiding prospects with expert content.
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