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Article

Ad platforms are your vehicle, not your friend.

Avatar photo by Patrick Cronin on September 26, 2023


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In-depth guide

The tactical guide to industrial lead generation

Learn how to build a consistent inbound pipeline of qualified leads
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Article

The 7 core elements of an industrial marketing strategy

Avatar photo by Joe Sullivan on August 8, 2023

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.
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Article

Manufacturing marketing: 8 guiding principles for 2023

Avatar photo by Joe Sullivan on August 8, 2023

Manufacturer marketing simply can't be canned. Because "manufacturer" can mean so many things, this article will help you design your company's unique strategy.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

A guide to GA4 part two: Basic metrics and reports

Avatar photo by Patrick Cronin on August 1, 2023


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Article

A guide to GA4 part one: Setting up for success

Avatar photo by Patrick Cronin on August 1, 2023


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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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