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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

PODCAST: I Need What’s In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall

Joe Sullivan by Joe Sullivan on September 14, 2020

Toby Wall, Thinker & Senior Writer at Gorilla 76, explains why the knowledge of your company's experts is essential for great content (and how to extract it).
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Article

6 tips to prevent Google Ads disasters

Julian Schaaf by Julian Schaaf on September 7, 2020

Here are six lessons we learned from bombing on Google Ads in the industrial space. They will help you turn your campaigns into a profitable revenue generator.
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Article

PODCAST: Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli

Joe Sullivan by Joe Sullivan on August 31, 2020

Brian Signorelli, Senior Director of Sales at Hubspot, talks about the rise of inbound marketing over the past decade, why it happened and how to do it right.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

PODCAST: Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajre

Joe Sullivan by Joe Sullivan on August 27, 2020

Sangram Vajre, Co-founder Terminus and author of ABM is B2B, breaks down Account-Based Marketing and how it can be applied for manufacturers.
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Article

PODCAST: Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman

Joe Sullivan by Joe Sullivan on August 24, 2020

Ian Altman, co-author of Same Side Selling, talks about how B2B sales should be more like fitting puzzle pieces together than a battle between buyer and seller.
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Article

“Be painfully specific” and 4 other tidbits of writing advice for manufacturers

Grace Wright by Grace Wright on August 17, 2020

Writing mediocre copy hard enough — but writing copy that actually resonates with your audience requires some serious sleeves-rolled-up work. These tips should help.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

PODCAST: The 7 Core Elements of an Industrial Marketing Strategy With Joe Sullivan

Joe Sullivan by Joe Sullivan on August 14, 2020

Our own Joe Sullivan delivers a solocast about the seven things that need to be present, optimized and working in sync in a manufacturer's marketing strategy.
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Article

PODCAST: The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn’t Replace Human Labor w/ Tracy Hansen

Joe Sullivan by Joe Sullivan on August 10, 2020

Tracy Hansen, President of North America and Global CMO for ProGlove dives into the role of technology alongside (rather than in place of) human labor.
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Article

PODCAST: How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy

Joe Sullivan by Joe Sullivan on August 3, 2020

Rob Tracy, author of How to Fix a Factory, talks about the 10 core operational systems that will drive success in a manufacturing facility.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

You do not like anything (or how to give constructive design feedback)

Randall Zaitz by Randall Zaitz on July 31, 2020

Learn how to talk about design in a meaningful way when giving feedback to a designer.
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