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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

My business card says I’m a “writer,” but here’s what I actually do

Grace Wright by Grace Wright on April 6, 2020

My business card says I’m a “writer” here at Gorilla. But my job isn’t just writing — it’s doing whatever it takes to completely answer your prospects’ questions.
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Article

PODCAST: Balancing Fast Marketing Results With Sustainable Success

Joe Sullivan by Joe Sullivan on April 2, 2020

As a guest on the Sales POP! podcast, our Co-Founder Joe Sullivan talks about how to hit short-term marketing goals without sacrificing long-term success.
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Article

While the world’s upside down: 7 things Sales and Marketing can do

Joe Sullivan by Joe Sullivan on March 30, 2020

We're hearing a lot these days about what we CAN'T do. But as we wait for things to turn, opportunities are also staring us in the face. Here are seven for you.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

PODCAST: Producing a Substantial Volume of Expert Content – Quickly

Joe Sullivan by Joe Sullivan on March 26, 2020

As a guest on the B2B Growth podcast, our Co-Founder Joe Sullivan and host Logan Lyles discuss methodology for creating a high volume of expert content quickly.
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Article

Why your marketing team needs a direct line to your C-suite

Sultana Mangal by Sultana Mangal on March 23, 2020

We know how valuable the time of C-suite executives is, but our experience has taught us why looping them into marketing conversations is important.
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Article

Marketing By Teaching Instead of Preaching (on Industry Today)

Joe Sullivan by Joe Sullivan on March 19, 2020

In this guest article for Industry Today, we'll show you how to put your prospects (instead of yourself) at the center of your marketing strategy.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

So you acquired a company. Now, what do you do with their website?

Danielle Tobar by Danielle Tobar on March 16, 2020

Congrats! You acquired a company. But one important item may not have even crossed your mind: Getting the most out of their website and digital assets.
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Article

Why the Brains of Your Engineers Are Your Best Marketing Tools (on Industrial Sage)

Joe Sullivan by Joe Sullivan on March 12, 2020

In this guest article for Industrial Sage, we'll explain the power of harnessing the knowledge stored in the brains of your company's technical experts.
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Article

But I’m worried our competitors will see it

Joe Sullivan by Joe Sullivan on March 9, 2020

The risk isn’t in publishing. It’s in NOT publishing. In this article, we'll show you why.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

The sometimes inverse correlation between traffic and good leads

Joe Sullivan by Joe Sullivan on March 2, 2020

Generating the RIGHT inbound leads requires focus. And sometimes a tight focus means less total traffic. In this article, I'll show you why that's perfectly ok.
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