Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Custom Machine Vision & Robotics Solutions w/ Jonathan Berte

by Joe Sullivan

on May 3, 2021

Jonathan Berte, Founder and CEO at Robovision, talks about how the vision component of AI is changing the robotics landscape.

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podcast

PODCAST: Building a Manufacturing Community Online w/ Sam Gupta

by Joe Sullivan

on April 26, 2021

Sam Gupta, Host and Founder at WBSRocks, defines "community", digitally speaking, and talks about how to build a manufacturing community online.

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article

What is in a voice: What ‘voice’ means and why companies care

by Allen

on April 22, 2021

This is the first in a four-part series on brand voice in the written word, audio, video and design. Voice underlays the foundation of commercial communications. It guides the way writers engineer a message to impress upon the reader a desired perception of your company and products. People say Earnest Hemingway’s prose was terse, Robert...

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podcast

PODCAST: Timeless Sales Principals and Fundamentals w/ Mike Weinberg

by Joe Sullivan

on April 19, 2021

Mike Weinberg, author of three Amazon #1 bestselling sales books, breaks down the fundamentals of sales and why we stop obsessing over shiny new technology.

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podcast

PODCAST: Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge

by Joe Sullivan

on April 12, 2021

Ryan Lillibridge, Director of Business Development at Mission Design & Automation, talks about where robots are headed and why they're not coming for your job.

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podcast

PODCAST: Leading by Listening w/ Joe Molesky

by Joe Sullivan

on April 5, 2021

Joe Molesky, VP of Operations at MultiSource Manufacturing, talks about people-first leadership, brought to life through a story that's fueled his career.

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article

18 ways to do a better manufacturing webinar

by Matthew Sciannella

on March 29, 2021

Stale lectures by faceless presenters, boring you to death with bullet points of technical mumbo jumbo. Here's how to break that mold and do webinars right.

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podcast

PODCAST: Creating a Well-Designed Sales Playbook w/ Kevin Roach

by Joe Sullivan

on March 26, 2021

Kevin Roach, President of packaging machinery manufacturer Harpak Ulma, talks about why manufacturers need a defined, consistently executed sales process.

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podcast

PODCAST: The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss

by Joe Sullivan

on March 22, 2021

Paul Brauss, Principal of Paul Brauss Consulting, talks about listening to our employees (particularly the younger generation) and letting their voices be heard.

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podcast

PODCAST: Building Trust Through Webinars w/ Matt Sciannella

by Joe Sullivan

on March 15, 2021

Our own Matt Sciannella walks through an arsenal of tactical advice to make your webinars exponentially more compelling than those of your competitors.

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Industrial Marketing Learning Center

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