Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

How to create an inbound lead qualification process

Joe Sullivan by Joe Sullivan on April 9, 2018

In this article, we’ll teach show you how we optimize our Sales team’s time through a process of scoring, segmenting and ultimately qualifying our website-generated leads. We’ll even share our lead qualification checklists with you.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

How manufacturers can generate content marketing ideas

Joe Sullivan by Joe Sullivan on March 17, 2018

The best content for your ideal customers stems from the questions and problems you hear every day on sales calls. In this article, we'll show you how to identify those content triggers and document them with a free downloadable tool.
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Article

Why cost per lead is a deceiving marketing success metric

Joe Sullivan by Joe Sullivan on March 13, 2018

We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

Manufacturers, here’s how to use account-based marketing (ABM) to land high-value clients

Joe Sullivan by Joe Sullivan on February 12, 2018

Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
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Video

Six building blocks for a lead-generating manufacturer website

Joe Sullivan by Joe Sullivan on December 12, 2017

This video illustrates the 6 things a manufacturer website needs in place to serve as business-generating tool and resource for potential buyers.
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Article

11 B2B marketing ideas for 2018

Joe Sullivan by Joe Sullivan on December 4, 2017

In 2018, ditch the ineffective, old-school marketing plan. Let these B2B marketing ideas serve as inspiration for marketing that impacts the bottom line.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Video

Ideal customer and buyer persona profiles for manufacturers

Joe Sullivan by Joe Sullivan on October 31, 2017

In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.
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Article

Why you shouldn’t write a website design RFP

Joe Sullivan by Joe Sullivan on October 30, 2017

If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.
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Article

Designing industrial websites to convert: User flow maps explained

Randall Zaitz by Randall Zaitz on October 12, 2017

Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Video

Marketing-Sales Alignment for Manufacturers

Joe Sullivan by Joe Sullivan on October 3, 2017

In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.
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