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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

Read more
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Article

Industrial Marketing All Stars #1: CADENAS PARTsolutions

Joe Sullivan by Joe Sullivan on August 7, 2019

How CADENAS PARTsolutions grew inbound leads by 700-900% by publishing helpful content
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

The Perfect Home Page

Joe Sullivan by Joe Sullivan on July 30, 2019

How to make an incredible first impression with the most important page on your website
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Article

Robotic Arms (for your Sales and Marketing Operations)

Joe Sullivan by Joe Sullivan on July 23, 2019

Expertise in MANUFACTURING automation hasn't translated to the industrial sector's adoption of MARKETING automation. Here's how manufacturers can catch up.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

7 ways to generate revenue on the path to the big sale

Joe Sullivan by Joe Sullivan on July 10, 2019

How to build trust (and get paid for the expert advice you deliver) through a long customer buying process.
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Article

Why having a “Website Guy” ain’t gonna cut it

Joe Sullivan by Joe Sullivan on June 12, 2019

Website management and digital marketing, although related, are vastly different functions. Yet they're often lumped together. Here's why that won't work.
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Article

The 7 core elements of an industrial marketing strategy

Joe Sullivan by Joe Sullivan on May 29, 2019

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.
Read article

In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

How to extract expert knowledge from your team and turn it into incredible content

Toby Wall by Toby Wall on May 15, 2019

Get team-wide buy-in and use these research and interview tactics to turn knowledge from technical experts into stellar digital marketing content.
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Article

How to measure marketing success in 2019

Joe Sullivan by Joe Sullivan on May 1, 2019

Marketing KPIs and business outcomes are very different things. Here's how to distinguish between the two and construct a meaningful system for measuring results.
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Article

Dating advice for manufacturers: How to not blow it with a good lead

Joe Sullivan by Joe Sullivan on April 17, 2019

Sales-QUALIFIED and sales-READY leads are not the same. Yet most companies fail to differentiate their communication strategies for each. Here's how to do it.
Read article

In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

Three steps to turn your website leads into sales

Julian Schaaf by Julian Schaaf on April 3, 2019

Getting a significant number of leads through your website? Here we teach you how to prioritize your time and make sure they turn into revenue.
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