Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

How to extract expert knowledge from your team and turn it into incredible content

Toby Wall by Toby Wall on May 15, 2019

Get team-wide buy-in and use these research and interview tactics to turn knowledge from technical experts into stellar digital marketing content.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

How to measure marketing success in 2019

Joe Sullivan by Joe Sullivan on May 1, 2019

Marketing KPIs and business outcomes are very different things. Here's how to distinguish between the two and construct a meaningful system for measuring results.
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Article

Dating advice for manufacturers: How to not blow it with a good lead

Joe Sullivan by Joe Sullivan on April 17, 2019

Sales-QUALIFIED and sales-READY leads are not the same. Yet most companies fail to differentiate their communication strategies for each. Here's how to do it.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

Three steps to turn your website leads into sales

Julian Schaaf by Julian Schaaf on April 3, 2019

Getting a significant number of leads through your website? Here we teach you how to prioritize your time and make sure they turn into revenue.
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Article

Our 2019 picks for your marketing technology stack

Julian Schaaf by Julian Schaaf on March 20, 2019

Here is my list of 16 tried-and-true marketing technologies for manufacturers.
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Article

If your website were a house: To repaint, rehab or rebuild

Joe Sullivan by Joe Sullivan on March 6, 2019

Before you bring in the wrecking crew on your website, let's evaluate whether a paint job or rehab might be good enough for now.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

Who’s ready to fire some customers?

Joe Sullivan by Joe Sullivan on February 20, 2019

What percentage of your customers drain your resources without delivering significant profit? Here's a model for creating focus on your best opportunities.
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Article

Rest in peace, my dear “Contact Us” button

Joe Sullivan by Joe Sullivan on February 6, 2019

As industrial buyers move online, we need to reexamine how we're engaging them. Let's lay our "Contact Us" buttons to rest and start thinking differently.
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Article

Fast results vs. sustainable success: take your pick

Joe Sullivan by Joe Sullivan on January 23, 2019

This article evaluates the tradeoffs you may face when choosing between getting results quickly and investing in a long-term, sustainable marketing program.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

11 B2B marketing ideas for 2019

Joe Sullivan by Joe Sullivan on January 9, 2019

In 2019, ditch the ineffective, old-school marketing plan. Let these B2B marketing ideas serve as inspiration for marketing that impacts the bottom line.
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