Blog categories
Industrial marketing strategy blog
How to create a lead-generating LinkedIn products and services page
By Alex Sagi Social media is a wonderful waste of time. It exists so you can look at pictures, watch videos and debate college football on your Facebook status right? …Well, not quite. We use social media to get new business by driving qualified traffic to our website and to our clients’ websites. Long story… Read post
Award-winning industrial marketing: all in a day’s work
By Alex Sagi We’re proud to announce that our hard-hat marketing team has brought home some awards. And both Gorilla and our clients are winning recognition. Each year, the Construction Marketing Association hands out their CMA Star Awards to the best industrial brands. And in 2013, two of our clients won a total of three… Read post
Industrial marketing, Twitter and why we don’t think they’re necessarily always a fit
By Jon Franko I’m a big fan of Twitter. I think it’s great. It never ceases to amaze me that messages limited to 140 characters have changed everything from corrupt governments to the way we use the restroom. Next to the Internet, Twitter (which to me is almost one in the same with the Internet) might… Read post
Industrial SEO: How to get discovered by qualified prospects
by Joe Sullivan Search engine optimization (SEO) is a complex machine with many working parts. This article focuses on one of those essential parts that you can directly control – on-page SEO. Industrial SEO starts with the content We’ll dig in to the key tactics for optimizing a web page very shortly. But first I… Read post
Gorilla wins an award
We’re excited to announce that we were recently notified of our 2013 Distinction Award from the eHealthcare Leadership Awards. It was our content work for healthcare construction company The Korte Company that was recognized in the Best Health/Healthcare Content award category. “While we don’t hang our hats on awards here at Gorilla 76, it’s always nice… Read post
The B2B Social Media Book, a short reflection
By Kyle Fiehler Despite the implication in the book’s title, that it focuses solely on social media, The B2B Social Media Book is really a book about inbound marketing strategy. Its authors cover everything from the evolution of search and keyword strategy, to business blogging and why there is absolutely, no way in hell you shouldn’t be… Read post
Supply chain marketing: 5 ways to grow business when your customer isn’t the end user
by Joe Sullivan Cold calls, trade shows, spec sheets, brochures, more cold calls. Supply chain marketing can be monotonous. For the thousands of businesses out there that sell to companies who sell to other companies who in turn sell to the end user, marketing isn’t about flashy ads or big consumer marketing budgets. It’s about generating… Read post
Industrial marketing: 5 stats that will get you crankin’
By Jon Franko Awhile back, Hubspot, our marketing automation software partner, published a resource of all the marketing statistics you need. I saw it when it first came out, knew it was relevant for industrial marketing and threw it in my Pocket to read later. Well, throw in early duck season (yes, I’m a duck hunter),… Read post
The benefits of B2B blogging
By Alex Sagi The Internet is here. As of 2012, Google processed more than 5 billion searches per day worldwide. People constantly forage for information that can feed their business and personal needs and will willingly wander their way into your website if it’s full of fruitful information. Even better, if you continually stock it… Read post
B2B marketing: What I learned at B2B Rising
By Jon Franko Last week, I attended the B2B Rising Event at the Four Seasons Hotel in downtown St. Louis. I didn’t really know what to expect. To be honest, I was a bit reluctant to go. It was a full day out of the office. I hate sitting in one place all day. The… Read post